Date of Award

Summer 7-1999

Document Type

Thesis

Degree Name

Honors College Theses

Department

Mass Communication

Second Advisor

Dr. Joyce W. O'Rourke

Third Advisor

Dr. Beverly Wade

Abstract

For many years the media has been dominated by whites, showing disregard for the minority population of the United States. The media of the country lacks diversity with race and gender. This study focuses on the newspaper, radio and television media in the local area and compared its employment of African American women to the national averages of employment for the United States. Because the media is Louisiana lacks diversity, the opportunities for employment for African American females are slim. This study focuses on radio, television, and newspaper media and finds which avenue is best for African American women to enter. It explores the different jobs available in each medium, and the numbers nationally and locally for different media employment position. Overall, this study finds that the opportunities in radio media are better than either newspaper and television for African American females in the Baton Rouge area It also finds that opportunities for black females increase with a degree in Journalism or Mass Communications, proper skills and training, internships, and creativity. This study encourages African American women to excel in academics, to obtain the skills and training necessary for success, and to reach for their goals.

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