Date of Award
Yvonne G. Campbell
Joyce W. O'Rourke
Newspapers in the United States have been a prominent source ofinfonnation for the public. Many Americans receive the information that is contained in the daily newspaper. However, African-Americans do not always benefit from the communication and news that the newspaper prints. Factors that contribute to the lack of readership among African Americans are common among the African-American community. Some ofthese depend on the income, age, and educational attainment of African-Americans. Other reasons that the Black community is not interested in reading newspapers are that they do not feel that newspapers contain information that is pertinent or important to them. The fact that many African-Americans own television or radios comes into focus also. This is a factor because Blacks would rather watch television or listen to the radio to receive the news. However, over 61% of African-Americans do read the newspaper on a daily basis.
Anderson, Ayodele E., "A newspaper readership survey of African-Americans" (1998). Electronic Dissertation and Theses. 21.