Article Title

The Management and Marketing Of A Green Work Environment

Authors

Jamie Pleasant, Clark Atlanta UniversityFollow
Kimberly Pleasant, Georgia State UniversityFollow

Abstract

This paper offers a strategic look at the relationship between the timing and implementation of “green strategies” in an office environment. The impact of timing as it pertains to the early or late adoption of “green strategies are important to a firm’s overall performance and sustainable competitive advantage in the market place. Therefore, this paper will examine the advantages and disadvantages of implementing a “first mover” or “early mover” strategy.

Recommended Citation

Pleasant, Jamie and Pleasant, Kimberly (2014) "The Management and Marketing Of A Green Work Environment," Southern University College of Business E-Journal: Vol. 9: Iss. 1, Article 2.
Available at: https://digitalcommons.subr.edu/cbej/vol9/iss1/2