Southern University College of Business E-Journal


Living in the digital age certainly has its advantages but presents challenges to the basic principles of integrity, honesty, and truthfulness. Media bias can be detected by reviewing the list of trending and widely discussed topics shared by media outlets. The news presented can often be identified as leaning towards one of the three political spectrums: right-wing, left-wing, or center. The infiltration of political bias within the media influences public opinion.

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