Southern University College of Business E-Journal


A resume is a medium that summarizes job seekers’ competences, and it is the first item that captures an employers’ attention. Since most employers are using employment-related online search engines, to be matched with qualified applicants, resumes should contain keywords that are related to job descriptions. I analyzed descriptions of 1,059 human resources jobs advertised on indeed.com by employers located in Alexandria, Baton Rouge, Lafayette, Monroe, New Orleans, and Shreveportthe main metropolitan cities in Louisiana. I used different data exploratory and visualization techniques to summarize the data and then applied latent semantic analysis (LSA) to extract vocabularies that employers use to highlight the required competencies of a prospective employee. Application of Microsoft Office tools and experience in working in a business-oriented environment were respectively important hard and soft skills wanted by most employers. Resumes that highlight these skills are likely to be matched with advertised jobs and therefore increases the likelihood for job interviews.