Article Title

“Institutional Theory of Green Marketing Strategies in A Workplace Environment

Authors

Jamie Pleasant, Clark Atlanta UniversityFollow

Abstract

This paper offers a strategic look at the importance of institutional theory and its impact in the timing, marketing, acceptance and implementation of “green strategies” in an office environment. There are various environmental factors that must be examined and managed in the entire change process of an organization in order that long-term sustainable competitive advantages are experienced within and external of a firm and its adopted paradigm. Additionally, various types of isomorphism is also presented as effective practices for an organization to implement in order to achieve homogeneity during the change process in its attempt to market and create a green work environment.

Recommended Citation

Pleasant, Jamie (2015) "“Institutional Theory of Green Marketing Strategies in A Workplace Environment," Southern University College of Business E-Journal: Vol. 10: Iss. 1, Article 1.
Available at: https://digitalcommons.subr.edu/cbej/vol10/iss1/1